Cover Girl is a seasonal competition where one of our Bloom models gets the prize of a lifetime!


The exclusive Cover Girl winner will be treated to a "VIP Shopping Spree" worth $3000! Splash out on great shoes, clothes to die for, a make-over and more! Our Cover Girl prizes are provided by our amazing sponsors who support the competition. Without our sponsors we couldn't make Cover Girl happen. Check them out!


If you're 13 or older when you book any of our Project Bloom photo shoots you get an entry into the next seasons Cover Girl competition! Our Cover Girl winners will be picked up for a day of shopping all on the team at Project Bloom with help from our amazing sponsors

Book a shoot now and go in the draw for next season!

Cover Girl: How it Works
Step One: Book Your Shoot!

Every person 13 years or older who has an Urban Fashion Photoshoot with us is eligible to enter one of their photos into our Cover Girl competition. At your portfolio viewing you will able to be select your Cover Girl photo.

Tips to get Votes!
Step Two: The Heats

This is round one of Cover Girl! The image you selected for your Cover Girl photo will be uploaded to an album on Facebook along with all the other entries from the season. This is your chance to promote yourself and get as many votes as you can on your photo! One 'like' on your Cover Girl photo = 1 vote. The Top 30 voted photos will progress to the semi finals! Remember only likes on the original photo Project Bloom uploads will be counted.

• Share your Cover Girl photo & promote it to your friends!

• Tag yourself in the photo!

• Join Facebook groups!

Step Three: Semi-Finals

The Top 30 votes photos from the Heats will be uploaded to a Cover Girl semi finals album on our facebook page. At this point facebook likes on the photos do not count! The Top 30 photos will be shown to the Judges who will choose approx 6 finalists. 

Step Four: Finals

The finalists photos will be uploaded to a finals album on Facebook. The finalists will be required to come in for a video interview. These interviews will be showed to the judges along with other photos from your Project Bloom portfolio. The judges will choose a winner based on these videos.

Step Five: Shopping Spree!

This is our favourite part of Cover Girl! The Project Bloom Team will turn up to the winners house to surprise her and take her and three friends on the Shopping Spree Day! Find out what sponsors are supporting this seasons Cover Girl!


2020 Competition

Mia Rathod is 2020's winner!


Congratulations Mia!

The next Cover Girl competition starts  in 2021

Enter to win a shoot to be in the draw!

Your mates get to share in your day too!!!

The Cover Girl seasons prize pack is thanks to:

See our Cover Girl Terms & Conditions here

  • Facebook
  • Instagram
  • Snapchat

© 2018 Project Bloom                                             Level 1, Kennedy Building, 33-39 Cuba Street, Wellington NZ